Marketing Research Solutions

What
In order for your company to capitalize on market opportunities, first it needs to understand the existing opportunities. Our approach will assist you in defining your market, identifying their unsolved needs, understanding the market behavior, and connecting the findings with your brand.

Who
Our services are geared towards enterprises targeting the African-American and West Indian American youth market. Most of our clients are in the fashion, food, accessories, and entertainment industries including leading promoters, nightclubs, restaurants, and clothing lines. 

Why
The youth market (17 – 34 year olds) is more dynamic than ever. This constant change means that in order for your company to optimize it should continuously monitor these changes in order to respond effectively and timely.

Equally important is that using our research will help you reduce cost, maximize profits, and stay ahead of the competition.

How

Quantitative
Upscale 5,000: We email surveys to more than 5,000 users in New York which make up our “Upscale 5,000” advisory database. We provide you with raw data and interpreted data.

Survey/ Polling: We provide relevant scientific polling/ surveys within 5% margin of error.

Qualitative

Psychographic segmenting: Surveys, online, and offline research to understand your potential market interests, behavior, opinions, and influences.

Focus Groups: Each of our focus groups sessions consist of three separate groups based on demographics and psychographics. Each session is about 90 minutes long.
Concept-labs: Three teams of 5 people, generating ideas around your brand, product or services.

Shop-alongs: We monitor 12 – 35 people purchasing habits at stores. We’ve extended this service to monitor patrons experience at nightclubs and entertainment venues.

Eavesdrop: Similar to focus groups but we do not have an expert directing the conversation. The individuals in the group have free reign. This approach is very effective to observe how groups make purchasing decisions for event tickets or products, when reaching a consensus depends on collective decision making, influences, and persuasion.

Solutions
Market Profile Report
Customer Specific Analytical Reports
Street Marketing
Event Marketing

How Much?
Because of the nature of our services pricing varies based on client’s request. However, we’ll present you with a complete proposal which includes pricing before commencing any project. Therefore, the prices listed below are only starting points for each service.

Market Profile reports: $700
Market profiling includes demographics, census reports, market condition of your business/ product, and competition analysis. For instance, for nightclubs we include an “event analysis” report which includes marketing approach to customer satisfaction.

Customer Specific Analytical reports: $1,500
Customer specific analytical reports include market profile in addition to in-depth customer, product research, and recommendations using both quantitative and qualitative research.

Street Marketing: $700
We know how to reach your market on the streets and through street teams we’ll reach them for you.

Event Marketing: $700
Sponsorships, public relations, advisory, advertising, event gift bags, trade shows