Upscale Crowd Entertainment

Company Profile
Upscale Crowd Entertainment is an independent division of Upscale Crowd Marketing Group LLC (UCMG),and has positioned itself as a leading producer of live entertainment and DJs’ oriented parties targeting the young African-American market.  The company primarily operates in the New York City market and for the last five years has produced weekly parties, special events, networking events, and concerts.

Our Market
Our primary target market consists of 23 – 34 year old Caribbean professionals living in the New York tri-state area. A recent survey revealed that about 70% of our regular patrons are college graduates or college students. Majority attend college while maintaining professional lifestyles.

Events Profile
The total experience of an Upscale Crowd event can be captured in one word: Fun. Reggae and Soca sounds fusing to create a lively Caribbean-party environment in the heart of Manhattan taking patrons to a vacation-like experience.

Strategy
We understand that patrons are purchasing an experience so we place an emphasis on all components along that experience chain; from communicating with them before the event, ensuring a hassle free entrance to our events, courteous staff, safe environment, and great music to ensure they receive the value they deserve.

Venues
Here’s an abbreviated list of some of the venues we’ve done in New York City: Roseland Ballroom, New World Stages, Le Poisson Rouge, The Imperial.  Club Element, SOBs, Club Eden, Club Opera, Crest Lounge, Manor, The Madison, Gypsy Tea, Manor, Club Nest, Mars 2112, Caribbean City, C-Pac, Secrets.

Contact us
Tel: 347-689-8121
Email: upscaleinfo@gmail.com

Office:
Upscale Crowd Marketing Group LLC
244 5th Ave., Suite C–213
New York, NY 10001